What is online review management and why is it critical to my success online?

In short, online review management is the business process of monitoring, analyzing, responding to, and generating reviews across multiple online review websites, usually with the aim of supporting a company’s marketing strategy and improving overall business performance.

Additionally, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it, and using customer feedback to try to solve problems before they damage the individual’s or brand’s reputation. It is important to note, Reputation management also refers to the influencing and controlling or concealing of an individual’s or group’s reputation.

Furthermore, often considered a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a core part of an individual’s or group’s reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search website results. It’s important to note, ethical grey areas include mug shot removal sites, astroturfing customer review sites, censoring negative complaints, and using search engine optimization tactics to influence results.

Historically, extensive developments in this field of public relations, in-sync with the growth of the internet and social media, along with the advent of reputation management companies, the overall outlook of search results has become an integral part of what defines “reputation” and subsequent to all these developments, reputation management now exists under two spheres: online and offline reputation management.

Finally, ORM management focuses on the management of product and service search results within the digital space that is why it is common to see the same suggested links in the first page of a Google search.

Finally, ORM management focuses on the management of product and service search results within the digital space that is why it is common to see the same suggested links in the first page of a Google search.

Additionally, a wide variety of electronic markets and online communities like e-Bay, Amazon and Alibaba have ORM systems built in, and using effective control nodes.

To conclude, in the new world of online business and even within social media influence’s, due to the competitive market, it is far more difficult to get noticed and popular due to how the algorithms work on social media.

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